Banyan Senior Living is one of the Southeast’s leading developers and managers of continuing care retirement communities. When Banyan decided to update and renovate three of their well-established communities – Covenant Place in Sumter, S.C., Heritage Place in Fayetteville, N.C., and Methodist Manor in Florence, S.C., Walker was charged with developing an awareness-building campaign for each property with the objective of increasing independent living occupancy rates. In order to make the most efficient use of the available resources, the three communities’ marketing budgets were combined to execute a template-based creative campaign that was then tailored to each individual market and carried out across a variety of mediums, including print advertising, direct and interactive. By turning one campaign into three, Walker was able to maximize the impact of the client’s marketing dollar and successfully generate new leads for these mature communities.