The Cardinal at North Hills is a luxury retirement community currently under development in the highly desirable Midtown district of Raleigh, North Carolina. Because research and database analysis indicated that a significant percentage of residents would be drawn from a relatively small geographic radius around the community, Walker leveraged The Cardinal's location, unique urban model and surrounding amenities to attract a target demographic that has a strong affinity for the area. With carefully selected details such as commissioned artwork, debossed logos, custom binding and die cuts, the creative evokes a sophisticated warmth and elegance that reinforces The Cardinal as a luxury brand and appeals to an affluent consumer base.