The Cascades Verdae is an upscale continuing care retirement community in Greenville, South Carolina. Drawing on the strengths of both targeted and mass media vehicles, Walker executed an integrated creative and PR campaign to position the development as the most luxurious retirement community in the market. Creative combined imagery and messaging portraying an elegant, vibrant lifestyle to brand The Cascades as a resort-style community designed for active seniors who feel and believe themselves to be much younger than their actual age.