Situated in the coastal region of Eastern North Carolina, River Run at Cedar Point is a premier continuing care retirement community in a sought-after location. The sparse population of the area surrounding the community created the need to broaden the reach of lead generation efforts and engage prospective residents in outlying markets. Walker’s campaign leveraged the community’s most distinct and desired asset – its coastal location – to brand River Run as a resort-style destination offering the epitome of carefree retirement living.