With ten properties in four states, Senior Living Communities owns and operates one of the largest networks of premier retirement communities in the Southeast. Recent growth created divergent needs within the company including more efficient internal communication, a system to ensure consistent media outreach efforts across the network and an expansion of the brand to reach a national audience.

Walker developed a Web-based PR resource center that accomplishes all of these objectives. At the community level, the resource center empowers local sales directors and creates a robust and efficient public relations program. At the same time, it serves as a tool for building the corporate brand and positioning the Senior Living Communities executive team as thought leaders within the industry.