As senior account planner, John helps clients turn marketing challenges into long-term successes by approaching the planning process with high-level analytical thinking and diligent attention to metrics. Understanding that the bottom line speaks loudest, he develops strategies that are focused on generating quantifiable results. With his extensive experience in research and direct response, clients can be assured that every recommendation is backed by a solid rationale and every campaign is measurable.

John has spearheaded the strategic planning efforts for senior living organizations spanning from $100 million luxury living developments to 100-year-old not-for-profit communities.