With its ability to deliver a tailored call-to-action message to a highly defined target audience, direct mail is a key lead generating tactic for senior communities. Walker can help you identify and reach your best prospects and design direct marketing programs that motivate them to respond. Drawing upon our extensive experience, we can ensure the success of your direct marketing program by measuring customer acquisition costs, identifying and prioritizing customer segments, executing back-end analysis to gauge your overall return on investment and developing demographic profiles and models to improve the results of future campaigns.