Interactive media initiatives should be at the forefront of any senior living communication strategy. Walker’s seasoned interactive team understands the unique challenges of engaging seniors online and is adept at navigating the myriad complexities of senior-focused Web development, including audience behavior, accessibility, interface design, information architecture, text size, color contrast and image selection. Moreover, we can help you capitalize on the power of other virtual communication vehicles, such as social media and viral marketing, to create an online following and maximize your reach among both your prospects and their caregivers.